How To Design A Logo Using Fiverr
- Why Your Business Needs A Logo
- Designing Your Logo
- Choosing The Right Type Of Logo For Your Business
- Choosing The Right Logo Designer On Fiverr
- Fiverr Logo Designers
- Fiverr Logo Maker
Oftentimes, by merely seeing the logo of a popular brand most people are able to predict accurately the company that it represents. For instance, just by seeing the three-pointed star enclosed in a circle you can easily tell this logo stands for the Mercedes-Benz company.
Your logo represents your company and stands in for your business’s brand in so many ways. It symbolises your business brand and readily identifies you to your customers, whether existing or prospective customers.
Why Your Business Needs A Logo
Business logos are an indispensable aspect of a business’s branding and visual storytelling. It gives your customers a symbol with which they can use to easily recognize your brand.
In case you’re wondering if you really need a logo, here are some of the most important reasons why your business needs a logo:
- Your logo acts as the foundation for the entire concept of your visual branding.
- An attractive logo makes a statement and helps attract new customers to your business.
- A logo will help foster brand loyalty in your customers, through association and recognition.
- A good logo gives your business an air of professionalism and an edge amongst competitors.
- Your customers and clients expect you to have one.
- A logo gives your business a face and identity.
Designing Your Logo
Considering the importance of a logo to your business, you would have to get it right from the very start. Your logo is likely one of the first things that register an impression in the mind of a potential customer, and so it is quite important to get a logo that strategically reflects the worth of your business brand.
Before you design a logo for your brand, it’s necessary to ascertain what kind of story your brand tells. Determine your brand’s general character; who your ideal customers are; what impression you want your logo to leave on people’s minds, etc.
Choosing The Right Type Of Logo For Your Business
Even though you aren’t creating the logo yourself, knowing the design options for creating a logo will facilitate excellent communication between you and your designer. It helps to know what you want, in order to be able to communicate what you need and are looking forward to.
Researching and choosing the right type of logo that corresponds with your brand is very crucial. To get ideas and inspiration for your proposed logo you can conduct market research on your competitors, search through Pinterest and Instagram or browse logo design sellers portfolios on Fiverr.
Here are some details you need to sort out before designing your logo.
Logo design styles
There are many logo styles you can choose from in the Fiverr logo design sub-category.
Minimalist design: simple fonts and a minimal amount of colour.
Vintage styles: old-fashioned theme logos with imageries and colours that evoke memories of another era.
Signature logos: a signed named that serves as a logo.
Three-dimensional logos: these are unique and lively logo, with a futuristic design.
Hand drawn logos: great for children-related businesses or hand-crafted products stores.
A watercolour logo: usually pretty with a feminine appeal.
A freestyle logo: this doesn’t exactly belong to any other category, and could be anything from an artistic sketch to a technical drawing.
Decide The Font For Your Logo: The type of font you use should reveal the overall tone of your company, whether laid-back, elegant, professional, playful, or counter-culture.
Choosing The Colour
Colours have a far-reaching impact on people’s emotions, and the colours you use on your logo will affect people’s perception of your business.
It’s crucial to employ the right colour or colours, ensuring that both the colours and the shade align with your brand values. Here are what some colours speak:
Black: evokes power, strength and glamour;
Red depicts energy, power and passion;
Purple connotes luxury, ambition and royalty;
Gold speaks of grandeur, success and wisdom;
Green signifies nature, money and harmony;
Orange evokes excitement, adventure and creativity;
Yellow showcases happiness, curiosity and confidence;
White stands for purity, safety and cleanliness;
Blue speaks of intelligence, trust and tranquillity.
Select A Style
The choice of which type of logo to use depends on where you want to use your logo and for what capacity. Logos come in different styles; from just a word to an icon, to a full emblem.
Wordmark logo: made up with the outright business name. The word is the logo and there is no imagery to go with it.
Lettermarks: 2 – 4 letters that form an abbreviation or acronym of the business name.
Combination marks: a fusion of graphics and text. The graphic part can be pictorial, abstract, an icon or a mascot.
Pictorial marks are simple imagery with no text, as seen in Apple or Nike; abstract imagery isn’t based on a real-world object, icon/emblem is similar to a crest, and mascot is a character that can double as your brand’s ambassador.
Choosing The Right Logo Designer On Fiverr
On the logo design subcategory of Fiverr you’ll find a lot of freelance designers. Browse around to find what fits your business/brand.
After you’ve identified a number of logo designers based on style and availability, browse through their gig gallery for specific examples of prior work and evaluate each of them in terms of their level of experience, especially in your business’s niche.
Logo design requires advanced skills that could only be obtained in professional logo designers. A great logo involves much more than just a simple sketch.
Moreover, the process of logo creation is a complex one that requires a good knowledge of marketing and branding, as well as artistic skills and technical know-how. It also involves different aspects such as market research, conceptual drafts, design and then final revisions.
Therefore, you should expect the pricing to reflect the value of work that goes into designing one. The price for a custom logo design on Fiverr, varies from seller to seller and could be any amount from $5 to hundreds of dollars. Trust the Fiverr marketplace to have something for everyone, regardless of your budget.
However, since the logo depicts a lot of meaning for your business, it’s best to go for quality over cheap labour that could prove counterproductive at the end of the day. Getting a logo is a serious investment for your business, it’s a brand asset that has high potential value for your company, so it’s wise to hire a professional logo designer.
Fiverr Logo Designers
As we said earlier, finding the right designer to create your business logo is easier when you know at least a little of what you need or want in the first place. Create a vision board with ideas and design options you would want to share with the person that will design your logo.
Nevertheless, even if you don’t know zilch about logo design options you can hire a designer on Fiverr to do all the work for you. Simply log into your Fiverr profile and browse the logo design seller profiles.
To find a logo designer on Fiverr, either use the search wizard or browse through the logo design subcategory using filters.
The filter helps you to narrow down your search by allowing you to select the following:
- logo options such as the logo style; file format (PNG, JPG, AI, etc), and other relevant services for your logo design.
- Seller details such as seller level, the language they speak and their location.
- Your preferred delivery time; whether express under twenty-four four hours, up to 3 days, up to 7 days or anytime.
- Your budget specifications.
Carefully read through the descriptions of the designers that fit your search criteria, and compare their different packages, work experience, ratings and reviews.
When you finally settle on a particular logo designer, try to make contact with them before placing an order. Use this opportunity to ask questions and find out more about how the designer works.
To contact your chosen designer, click on the “contact seller” button below the packages widget. Make sure to include all relevant information about your project and be clear in the questions you need to ask.
Upon completion of the logo, you should expect your logo designer to deliver all the related files; the original source images which usually come within an Adobe Illustrator or Photoshop format, and flattened versions for web and print use. Establish that the designer offers these before hiring them. You should also get a variety of sizes, including icon sizes, that you can use on your website, social media accounts, emails, etc.
It’s equally important to clarify that you own all legal right to the finished logo, and compliant use of all the visual assets.
After your logo is designed, you may choose to use it the way it is or may want to get it animated. To animate your logo, simply go to the “Intros & Animated Logos” sub-category and hire a freelancer out of the hundreds of talented freelance logo animation specialists.
When you have a business logo that makes a positive first impression, it will prove to be a great marketing tool with lasting effect. Take your time to search for the right designer for this task. A professional who understands your brand niche, the values and what message you are passing across with your business logo.
Fiverr Logo Maker
Alternatively, you can use the Fiverr Logo Maker to create your logo in a couple of minutes and get it customized at no cost.
The Fiverr logo maker presents you with already-made logo designs created by talented top logo designers on Fiverr, and adjusted to your needs with the power of Artificial Intelligence (AI).
Once you have a logo you love, you can buy it by selecting one of the branding packages and instantly download the logo in any format you need. The logo branding packages will contain your logo in different formats, sizes, and colours that work across all your digital assets. You can also get a social media kit and brand guidelines, depending on your business needs.
If you feel you need a professional to customize your logo, you can order customization services from the designer of your logo after buying the logo.
You can use the logo you generated from the logo maker anywhere and anytime, as you’ll be given full commercial and non-commercial rights to use your logo and promote your business or brand anywhere you want.
Fiverr Logo Maker Features:
- customised logo with your brand’s look and feel, based on beautiful logo designs made by Fiverr’s designers.
- Customized to your needs and taste
- Editable logo with easy-to-use tools
- Brand guidelines, social media designs, and more to help you create a memorable brand anytime.
How does the Logo Maker work?
With just these few steps and providing answers to a few questions about your business, you’ll have your logo ready in a matter of seconds.
Step 1: First, type in your business’s industry/niche.
Step 2: Next, define your look & feel, and share your style preferences and brand values.
Step 3: The logo maker will instantly generate logo designs that fit your business and style, based on a wide selection of logo designs made by talented designers on Fiverr.
Step 4: Edit the colours, layout, and fonts with the simple-to-use editing tool, and customize it to your preference.
Step 5: Now, download your logo. Choose a branding package with everything you need for your business, from brand guidelines to print quality files to a complete social media kit.