4 myths about Shopify debunked
In today’s digital era, eCommerce has taken over the retail industry. One of the simplest and most popular eCommerce platforms on the market is Shopify, but despite its success, there are several myths and misconceptions about it circulating the internet. In this blog, we’ll be debunking 4 myths about Shopify so that you can gather a clear picture of the ins and outs of this popular platform.
1) It isn’t secure
Security has been a lingering issue over the years in the technology industry, particularly with regards to eCommerce. However, Shopify has been built specifically to be as secure as possible to ensure that sellers and buyers alike are safe from malicious attacks. The platform also comes with other features and plugins designed to make your shopping experience as safe as possible.
Shopify takes care of all of the security certificates and compliance issues associated with eCommerce stores while ensuring that customer information is kept secure.
2) It’s complicated to use
Like most businesses, eCommerce businesses take a certain amount of blood, sweat and tears to set up, but Shopify aims to simplify the process by allowing you to build a fully functional website without having to learn how to code. If your business has a Facebook account or you are willing to set one up, then you can set up your own store on Shopify.
Shopify works in the same way as most blogging platforms, as you can choose your own theme and upload your own products and photos. It also has a built-in payment processing system that requires a few clicks to set up. Shopify is designed for ease of use, so if you’re a beginner, it should only take you a few hours to get to grips with it. If you’re already an expert in eCommerce web design, you can make changes to the payment systems and code yourself.
3) It’s bad for SEO
In order for your eCommerce store to be successful, it’s essential for you to hone your website’s SEO. Shopify plays a key role in giving your eCommerce store a boost in search engine rankings as it consists of user-friendly website architecture, tags, sitemaps and many more features that Google loves. Shopify also ensures that your website loads quickly, which is essential to ranking highly on search engine results pages.
4) It’s not possible to integrate complex backend systems
Shopify Plus may have a different approach to integration than other platforms, but this does not mean it doesn’t allow backend support integration at all!
By leveraging RESTful API on the platform, you can integrate several tools like 3PL, ERP, CRM and many more onto your store’s backend and manage the operation seamlessly. Using the same API, you can even generate custom code and use it to edit product information, or you can opt for GraphQL for enhanced customisation.
If your business offers multi-channel sales, you can display your product selection in over 20 different channels using the platform’s native integration capability and take advantage of the ShopifyFD tool that allows you to use custom adaptations, such as hover features, affiliate links and much more.
For more information about Shopify plugins and other tech services, take a look at the rest of our blog at The Answers today.